BORDERS INK: What do you think?

A few months ago, you might have noticed a change at your local BORDERS. It seems that Borders had an idea focusing on the ever increasing Young Adult genre and it's consumers. The result is a hard-to-miss squared off section of young-adult and fantasy book titles displayed with graphic novels. Besides having a separate book section Borders is also stocking a variety of items and an overload of Twilight themed goods that it believes teen consumers will snap up.

When this idea was first mentioned I did not know what to think if it. I guess I was waiting to witness the new layout in the flesh and then judge it. I am a frequent Borders customer and did not really mind it's YA section before, but I am always up for change. So, in the past few weeks I have frequented a few of my local Borders and checked out their new INK section and initially enjoyed them. All the gorgeous books and brightly displayed items lured me to them...calling me "come and buy me because I will look great in your room" I felt like a kid in a candy shop. Everything enticed me, even books I already had.

I freely admit to falling under INK's spell, but after frequent visits I believe the magic has worn off. What I initially witnessed to be a fun and great idea has turned into a circus of "TWILIGHT" Meyer love. (OK! before anyone gets angry. Let me remind you that I love the Twilight saga). Yet, is it really necessary to have a million copies of Twilight While showcasing other novels in a haphazard manner that have no rhyme or reason? Would it hurt them to place alphabet markers, or at least guide me to where the madness begins? And what about the other non-book items that seem to be a grace display tables like gum, candy and soda. Is this what we as consumers really want? I know that I now tend to visit another book store more for my YA purchases. I don't mind a nice display that places genre's of books together, but the overwhelming display of a certain novel has begun to put a bad taste in my mouth.

So I guess my question for this week is BORDERS INK, What do you think about it? Do you like it or not? and why?

12 comments:

  1. It seems kind of strange. So there's no rhyme or reason to how the books are displayed? How are you supposed to find anything? Or are they just hoping you'll buy yet another copy of Twilight?

    This may be good for non-readers to draw them in. But I think young people who are actually into reading already are going to be turned off. The whole thing seems a little condescending.

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  2. I have to tell you that I agree, though I have not been to my Borders in a while. I do, however, agree with the whole Twilight thing. Don't get me wrong I loved the books but once the movie came out everything just went way over board. I hate it when I go to walmart and all I see is Robert Patison EVERYWHERE!!! Its getting so old! Also I like to glance by the books there and they have every Twilight book x 100 on the shelves and only a few of the newer books that come out in the YA genre. Sometimes I feel like if I see one more thing Twilight im going to shoot myself! (not literally) Anyways before I keep going and going I just wanted to say that I agree.

    Jordan
    jmoose09@gmail.com

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  3. I am very sick of seeing all the Twilight books, especially when I can't find the books I want to buy. It's frustrating.

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  4. So THAT's what that was! I was at a Borders last month looking for Prophesy of the Sisters and was guided to INK. Was kind of scratching my head because it was difficult to find anything.

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  5. I think it's great that bookstores are finally acknowledging the fact that teens do read, but Borders has taken it to a whole new level. The only bookstore that I have near me is a Borders so I'm forced to enter INK everytime I'm looking for a book and I get so confused. It's like the entire YA section is a shrine to all that is Twilight, though I think mine maybe going a bit farther than most. We've got Twilight books, candy, posters, puzzles, LUNCH BOXES, and a whole lot more that I won't mention.

    So, yeah, I think it's great that they are doing this but they need to tone it down...just a bit. Or a lot.

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  6. hatred. utter hatred with every shred of my being. Its not even that the overload of Twilight has me having nightmares of the books falling on top of me. or that the stupid redesign meant they had to re-design the manga section in the most ridiculous manner ever. or that the re-shelving seems to give the books LESS room (since like two shelves are nothing but Twilight Saga) so instead of browsing through six orderly shelves, I'm browsing through 8 haphazardly arranged shelves in twice the area it was before.

    No I think the fact that its obnoxious is really what drives me away. I shop at Borders frequently as well (love the coupons) and the displays make my OCD go into over drive so its hard for me to concentrate. Where in the English alphabet does having author last names that begin with C correspond with author last names that begin with L? Why are multi-series books by different authors half in the series area (but not together) and half in the regular(ish) area (but not together)? Why are paperbacks and trade paperbacks and hardcovers all mixed together (I like it in the Scifi/Fantasy section of the rest of the store where they separate them out for easier browsing). Why aren't all of an author's books together in one area--even if they are different 'genres'?

    I had a long, long, long discussion (or rather rant) with the manager of Borders. It does not entice a person to want to read if they can't find the book they want. Also, for those of us who aren't on the Twilight Train of Sparkly, having posters of it everywhere, decorating to suit that theme (seriously black, red and white?), and marginalizing every other book by the sheer lack of promotional opportunity...Great way to make me head to Barnes and Noble.

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  7. I've never seen this in a Borders here (in England). It looks fun but I hate the idea of not being able to find stuff easily.

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  8. We don't have this at borders here but could it be an attempt to take the "young adult" name off the genre to encourage people of all ages to buy these books? I know some people who feel weird about browsing the YA section when they're not YA.

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  9. I've only been to one Borders Ink section, and I definitely preferred it to their old section. Much more books to choose from. I HATED the giant Twilight table in the middle though. It was embarrassing to be seen by such a thing.

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  10. I like the idea that they want kids to read and are promoting the popular YA books, but I think that the displays are haphazard and that the twilight books have too much prominance.

    I think The Vampire Diaries, which now has a television show, should be more prominant, along with The Hunger Games and Catching Fire.

    There are a number of other excellent YA Fantasy etc. books on the market that should also be showcased.

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  11. i guess i'm thinki9ng the same thing... i did really love the inked thing but after a few visits it got to be too much. If they could do it just a little bit different i think it would be very good.

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  12. What a very cool blog design you have! First time visiting; i'll be back :)

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